Comparison
AI search visibility tools, compared
AI search visibility tools check whether assistants like ChatGPT mention and cite your business. Full SEO suites, specialist AI trackers and GlobifyAI each cover different parts of the job. Here is what each one offers, from their own pricing pages.
The short answer
Semrush and Ahrefs are full SEO suites with AI visibility features: Semrush's SEO + AI Search plans start at £113/month (or £95.07/month billed annually), and Ahrefs Brand Radar AI starts at £159/month. OtterlyAI is a specialist AI-search tracker from $29/month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. GlobifyAI Search Visibility is included in every GlobifyAI plan and combines a technical SEO crawl, Google Search Console data and ChatGPT citation tracking for small businesses.
Competitor details were read from each vendor's own pricing page on . Prices are shown in the vendor's currency and change over time — confirm on their site before buying.
Side by side.
| Detail | GlobifyAI | SemrushSource | AhrefsSource | OtterlyAISource |
|---|---|---|---|---|
| Published pricing | Included in every plan (Starter £29/month, Growth £59/month, Business £129/month). AI citation checks use plan credits. | SEO £113/month (£95.07/month billed annually) up to Advanced £444/month. AI visibility prompts included from the Starter plan. 7-day trial. | Lite £99/month to Advanced £359/month; Starter £23/month. Brand Radar AI from £159/month. | Lite $29/month (15 prompts), Standard $189/month (100 prompts), Premium $489/month (400 prompts). Free trial. |
| How you're charged | Part of the GlobifyAI workspace, not a separate subscription. | Monthly or annual plans with add-ons for extra users and reports. | Monthly plans; AI brand tracking (Brand Radar) priced separately. | Priced by number of tracked prompts; Gemini, Google AI Mode and Claude are add-ons. |
| Built for | Small businesses that want plain-English SEO fixes and to know whether ChatGPT mentions them. | Marketers and agencies needing keyword research, competitor data and backlinks. | SEO professionals who rely on a large backlink and keyword index. | Teams focused specifically on monitoring brand presence in AI answers. |
| Choose it if | You want a crawl, real Google data and AI-citation checks without a specialist SEO subscription. | You need a full keyword and backlink database or manage SEO for many clients. | Backlink analysis and a web-scale link index are central to your work. | You need daily tracking across several AI engines, including Perplexity and Copilot. |
Which fits you
When each option makes sense.
GlobifyAI
You want a crawl, real Google data and AI-citation checks without a specialist SEO subscription.
Semrush
You need a full keyword and backlink database or manage SEO for many clients.
Ahrefs
Backlink analysis and a web-scale link index are central to your work.
OtterlyAI
You need daily tracking across several AI engines, including Perplexity and Copilot.
Before you choose
What to check in any tool.
Which AI engines are tracked
Tools differ widely. GlobifyAI currently tracks ChatGPT only; specialist trackers cover more engines.
Sampling and repeatability
AI answers change between runs, users and regions. A single answer is not a ranking — look for tools that show the date, model and number of samples.
Backlink data
Only large SEO suites maintain a web-wide backlink index. GlobifyAI verifies links it can discover but does not have one.
From data to action
Tracking tells you where you stand. Check whether the tool also tells you what to fix on your own site.
FAQ
Common questions.
Which AI assistants does GlobifyAI track?
ChatGPT (via OpenAI web search). Google AI Overviews, Gemini, Perplexity, Copilot and Claude are not tracked by GlobifyAI yet.
Can any tool guarantee my business appears in ChatGPT?
No. AI answers vary between users, regions and dates. Tools can measure how often you are mentioned and help you improve the content AI systems read, but nobody can guarantee a mention.
How were these prices checked?
Each price was read from the vendor's own pricing page on 2026-10-10; the source link is shown next to each one.
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